Time spent at 17 of 30 top newspapers drops in 09

23 Jun 2009

Bad news for newspapers hoping that their Web presence may eventually yield some more significant revenues. According to new Nielsen Online data for the top 30 newspapers' Web sites, minutes per month spent on 17 of the top 30 declined in May.

On average, papers keep readers for roughly seven minutes. The spread between top and bottom is wide: NYTimes.com kept readers for an average



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.