NAA report: effect of reducing print frequency

06 Jul 2009

The NAA has released an interesting report on how reducing frequency of the print edition of a newspaper – either entirely as in the Christian Science Monitor or by cutting print days as in Detroit – affects overall strategy and profitability.

Among the reasons newspapers are cutting back on print, according to the report:

-- to save on costs.
-- to give



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.