Social media opens up RealEstate.com

09 Jul 2009

Tree.com's property portal, RealEstate.com, has been a reclusive interviewee in the past. But social media is apparently changing all that.

The once lumbering giant is now making a conscious effort to become more transparent and to allow greater access to its executives, Greg Hanson, RealEstate.com's SVP and GM told CIR.

The change was inevitable, given RealEstate.com's recent lea



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.