New regs for auto dealers could affect lead-gen model
17 Jul 2009
New government rules have layered new paperwork requirements for auto dealers of all sizes -- one that not only costs them money, but could affect the prevailing lead-generation ad model.
The rules require dealers to keep tabs on every finance applicant, regardless of approval. Doing so isn't only a layered expense, but takes record-keeping hours. If you're an ad publisher, you sho