New Zillow widget: how low will it go

17 Jul 2009

In a down economy, water cooler speculation runs rampant over when we’ll hit bottom. Zillow is capitalizing on this American fascination (or frustration) by releasing a free widget that polls users on whether they believe the market has gone as low as it can go.

The widget is designed to increase engagement on third party Web sites. Of course, with Zillow co-branding, it’



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.