Podcast – Full Interview with Joel Kramer of MinnPost.com

17 Jul 2009

This is the bookend interview I did for the story on Real-Time Ads. Joel Kramer explains how MinnPost.com is using Real-Time Ads to build up business with local advertisers by giving them a product that they can't find anywhere else. However, he goes on to explain that the media business has irrevocably changed, and that the "gravy train of advertising" will never again support newspapers.



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Dave Lafontaine

Dave LaFontaine is AIM Group director for Latin America. He has more than 20 years of experience as a journalist, editor and multimedia producer. He is a videographer who has worked for ABC’s PrimeTime and as managing editor for FilmsOn.com. He is also a blogger and entertainment writer who has worked for a number of tabloid and specialty publications. He has served as managing editor of the Caracas Daily Journal, and worked as an editor and reporter in Latin America. He writes about interactive media for the Newspaper Association of America, World Association of Newspapers and others. He is based in Los Angeles.