Hearst paper in Texas live on AdBase
21 Jul 2009
The Midland Reporter-Telegram, a 20,000 daily circulation newspaper owned by the Hearst Corporation, is now live on Atex’s ad system AdBase. AdBase is handling order entry, rating, pagination, billing and financial reporting for the newspaper’s print and digital advertising business.
The implementation replaces the Reporter-Telegram’s 15-year-old accounting, classified,