Hearst paper in Texas live on AdBase

21 Jul 2009

The Midland Reporter-Telegram, a 20,000 daily circulation newspaper owned by the Hearst Corporation, is now live on Atex’s ad system AdBase. AdBase is handling order entry, rating, pagination, billing and financial reporting for the newspaper’s print and digital advertising business.

The implementation replaces the Reporter-Telegram’s 15-year-old accounting, classified,



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.