Shopping at bottom of online activities

21 Jul 2009

A new survey from Ruder Finn puts shopping near the bottom of reasons why consumers go online. That’s not great news for classified advertisers or retailers.

Ruder Finn divided online activities into six categories, listed from most common to least:

    * Learn
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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.