NYT hyper-local initiative to start charging

23 Jul 2009

The New York Times’ hyper-local initiative, The Local, which consists of citizen journalism blogs in New Jersey and Brooklyn, has launched a self-service ad platform and will begin charging $5 CPMs for ads on the site.

Jim Schachter, the  NYT’s  editor for digital initiatives,



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.