AP announces content tracking service

24 Jul 2009

AP promised to protect its online news content. Now it’s putting meat into its muscle. A new program approved by the AP board plans to tag and track every piece of text content for AP members. The result will be a registry that includes a “beacon” that will let the AP know how its content is being used. The goal is to generate revenue for AP without putting all content behind



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.