Forrester: Traditional media to get smaller slices of marketing pie

27 Jul 2009

A recent Forrester Research report suggests that money spent for interactive marketing will grow to 21 percent of all marketing dollars spent in the United States in 2014.

Predictions about the growth of spending in interactive marketing and advertising seem commonplace to me because I watch for those sorts of things. But what's



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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.