Apartments.com launches media library for rental prospects

28 Jul 2009

Apartments.com is making it easier for apartment leasing professionals to follow up with rental prospects. The new tool is called MyMedia, and its main innovation is that it creates customized communications that can be e-mailed out including digital brochures, flyers, notices, forms, articles, newsletters and videos.

Apartments.com SVP and GM Kevin Doyle described it this way: &ldq



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.