Zillow “expands” showcase ads

29 Jul 2009

Zillow has upgraded its Showcase Ads to “expand” when you roll your mouse over them. It’s a standard display ad trick, but it’s new to Zillow. Expanding the add shows more content and can include a contact form for the Realtor. Clicking on the ad takes the visitor to the Realtor’s Web site. There’s no extra cost for the new ad format.

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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.