Behavioral targeting threatened by U.S. legislation

01 Sep 2009
The Wall Street Journal reported this morning that looming federal legislation could hamper the ability of prominent behavioral targeting players such as Microsoft and Yahoo (and its newspaper partners) to entice advertisers to follow users around the Internet and tailor their marketing message based on what they see them doing...


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.