The paid content debate

16 Sep 2009

There is significant debate within the newspaper industry, as well as internally at many newspapers, about putting all or part of the Web site behind a pay wall. As part of our ongoing coverage of the industry we follow the debate in an effort to consider how it will affect our clients and their company goals in the long term.

If your company wishes to pursue paid content strategies, you



Access the full article now

If you are a current client please log in below.

Share

Shannon Kinney

Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as Cars.com, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.