Report: 95% of ad clicks fraudulent
18 Sep 2009
More than half of ad impressions and 95% of clicks on online ad buys are fraudulent, according to a report by Radar Research.
The company based its analysis on findings published by Mpire, a Seattle-based ad-optimization company. The report claimed that most of the fraud is hidden in nested frames that allow URL padding in standard -run-of-network online ad buys.