Interactive print ads from Microsoft

22 Sep 2009

Ford Motor Co. has teamed up with Microsoft to market its redesigned Taurus sedan, through the use of Microsoft tags in print ads and marketing materials. This new Microsoft technology is embedded into a print ad and looks like a black and white bar code. A consumer who has downloaded the free Microsoft Tag Reader to her or his camera-equipped smart phone only needs to photograph that code to s



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.