Most Americans reject being followed on Web says new study

30 Sep 2009

A new study by the University of Pennsylvania's Annenberg School for Communication and UC Berkeley's School of Law found that 66 percent of adult Americans do not want marketers to tailor online advertising to their specific interests. The report, entitled "Americans Reject Tailored Ad



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.