New study shows why consumers visit auto sites

05 Oct 2009

Although new-vehicle buyers visit automotive manufacturer Web sites and third-party automotive Web sites at the same rate during the shopping process, buyers rely on each type of Web site for different types of information, according to the new 2009 Web Site Performance Tools Report by J.D.



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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.