UKOM chooses Nielsen to create ‘currency’

07 Oct 2009

In a long-anticipated move to standardize the measurements of online advertising campaigns, UKOM, the U.K. Online Measurement body, is teaming up with Nielsen to create a new "currency" expected to launch in January 2010.

Dubbed the UKOM Audience Planning System (APS) the idea is to give advertisers and agencies the ability to plan media schedules arou



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Peter M. Zollman

Peter M. Zollman brings more than 35 years of media experience to his role as founding principal of the AIM Group / Classified Intelligence Report. He has worked with a wide range of media companies, dot-coms, technology providers and start-ups to develop and expand successful interactive-media services. He is based in Altamonte Springs, Fla., near Orlando.