Addicted to e-mail (and why that’s important for marketers)

09 Oct 2009

We all feel like we’re addicted to e-mail sometimes. Now along comes someone to tell us why.

New York Times reporter Matt Richtel, interviewed on the NPR program On The Media, explained that in psychological terms, there is something called "intermittent reinforcement" – "that’s this idea



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Brian Blum

Brian Blum covers the U.S., Canada and Israel for Classified Intelligence Report, and contributes to our special reports and research projects. Originally from San Francisco and now based in Jerusalem, he has been with the AIM Group since 2004. He is the president of Blum Interactive Media, specializing in writing and multimedia content development for online, print, video and audio. His clients include newspapers, universities and non-profits. He is currently working on a book about the billion-dollar bankruptcy of a once high-flying Israeli startup.