AutoTrader.com launches Vehicle Purchase Program

27 Oct 2009

AutoTrader.com just announced a 90-day test of its Vehicle Purchase Program (VPP). Rolled out in Kansas City, MO and Philadelpha, PA,  VPP is an online service that aims to streamline the process of trading in or selling an automobile with participating dealers. Through the program, sellers receive an offer for their vehicle rather than an estimate or range. 

AIM Group talked



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.