Chrysler ad dollars to increase starting now

09 Nov 2009

Chrysler Group, which has spent almost no advertising dollars in the last five months, is now committed to $100 for each new vehicle sold in the U.S. excluding fleet for the fourth quarter of 2009. In 2010 the per-vehicle ad spend will jump to $170, and in 2011 to $210. In 2010, therefore, auto classified verticals could vie for more than $1 billion in Chrysler advertising. Automotive News just



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.