Google makes mobile move, buys AdMob
09 Nov 2009
Google announced that it was acquiring privately held AdMob for $750 million in an all-stock transaction. AdMob is one of the largest mobile display-ad platforms. Closing of the transaction was not disclosed, as there could be some regulatory review.
According to Citi, it's Google's third-largest acquisition following DoubleClick ($3.1 billion) and YouTube ($1.6 billion), and its second-