Why small businesses quit advertising online

30 Nov 2009

Yellow Page expert Dick Larkin, in his Commando Marketing newsletter, contrasts the benefits of print directory and online directory advertising. He points out that traditional yellow page print ad sales rewarded advertisers who committed not only to larger ads but to returning year after year.

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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.