AutoTrader.com launches New Car Adviser, by CarZen

05 Jan 2010

CarZen just announced that it has licensed its New Car Adviser product to AutoTrader.com, and we gave it a try. Not just another smart auto search tool, CarZen's New Car Adviser puts us in mind of the advantageous upsell technique of self-service online ad display platforms.

Just as newspapers realize an additional 30+ percent per-ad revenue from consumers who, rather than calling the ph



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.