VW ad at SuperBowl, multimedia ad spending planned

14 Jan 2010

Volkswagen of America, Inc. just announced that it will premiere a 30-second spot during the 3rd quarter of Super Bowl XLIV. Using its well-known Das Auto tagline, the company will take a new approach with it, then kicking off an ad campaign of TV, Web, outdoor, radio and newspaper.

VW will run two months of ads immediately after the Super Bowl promoted by every VW facility throughout th



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.