Monster U.K. sponsors breakfast show on hit music station

20 Jan 2010

As other listings sites probe TV advertising to promote their wares, Monster.co.uk has opted for audio with the news of a four week sponsorship deal of Capital Breakfast on 95.8 Capital FM, described as London's favorite commercial breakfast show.

Based on the idea "Kick Start Your Day and Your Career" the partnership seems to be in response to similar drives by the likes of Reed to



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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.