UPDATE: Good will meets revenue driver, AutoTrader.com

20 Jan 2010

As a long-time supporter of St. Jude's Hospital, AutoTrader.com recently closed its 2008 end-of-year fund raising campaign for the hospital, while driving listings to its Web site. The basic idea for the November/December campaign was a request of each advertiser that she or he donate $5 to St.Jude's Hospital, for which she'd be allowed to upload eight additional photos of the vehicle for sale.



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.