Bargain hunters turn first to newspapers, magazines, says Harris

22 Jan 2010

The latest Harris Interactive research discovered that bargain hunters think first of newspapers and magazines when they start to look for deals. This year's post-holiday shopping time has seen more bargain hunters looking for deeper discounts, according to the AdWeek Media/Harris Poll

While online ads appeal most to people under 45 and college graduates, 23 percent of U.S. adult re



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.