Boomers slowly warm to mobile Internet, says EMarketer

04 Mar 2010

Publishers and broadcasters who develop mobile Web sites are not just reaching a younger audience now. They're also serving the wants and needs of their baby boomer audience as well, according to EMarketer. While there' s been a rush to cell phone usage from boomers, their use of smart phones and Web use via their mobile devices has developed more slowly. But it is developing.

Of all boo



Access the full article now

If you are a current client please log in below.

Share

Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.