WAN-IFRA Advertising Conference: “Where’s the money?”

12 Mar 2010

By Katja Riefler

The 20th World Newspapers Advertising Conference last week, held for the first time under the auspices of the new WAN-IFRA merged association, the World Association of Newspapers and News Publishers, raised high expectations with its announced focus on strategies for revenue achievement in 2010.

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Katja Riefler

Katja Riefler, AIM Group principal and director for Europe, Middle East and Africa, has a broad background working with newspapers, trade associations and online services to shape media companies for the future. She is based in Munich and travels regularly throughout Europe and frequently to the United States.