Google takes the cricket, next stop Super Bowl?

15 Mar 2010

When North Americans think of cricket they usually think of genteel English stereotypes like milky tea, cucumber sandwiches and warm beer served in village pubs. The reality couldn’t be more different. Cricket is the second most followed sport in the world with a fan base of over two billion people. Its broadcasting rights command big bucks, nowhere more so than in India



Access the full article now

If you are a current client please log in below.

Share

Ralph Grayden