Social media, essential to your reputation
by Sharon Hill
15 Mar 2010
Social networking has been hot for quite some time, and sites and companies have been doing it awhile without clearly understanding why, or how to determine what they're getting out of it. Now the prevalent question is, "What is the ROI on social media, and how do you gauge it? One public radio station, however, offers another reason for social networking, in its
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.