Social followers buy more from those they follow, says study

17 Mar 2010

Research and consulting firm Chadwick Martin Bailey just announced the results of its recent study about social media usage, saying that Facebook fans and Twitter followers of particular brands are much more likely to buy from those brands, and to recommend them to others. Well, duh! The fact th



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.