Social media redefining advertising: More from OMMA Global

22 Mar 2010

SAN FRANCISCO -- "Welcome to the post-advertising world."

That's how Laura Lang, CEO of Razorfish / Digitas Group started her speech last week during the OMMA Global conference here. To illustrate, she described a Mattel campaign to freshen up an iconic image: Barbie.

Mattel gave Barbie a Twitter account (http://twitter.com/



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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.