Most U.S. advertisers miss trillion-dollar Hispanic market

23 Mar 2010
According to a new Hispanic marketing trends survey commissioned by Hispanic advertising agency Orcí, the 2010 census is expected to report more than 50 million Hispanics in the U.S. This group, reportedly 15 percent of the U.S. population, commands $1 trillion in buying power, yet 82 percent of the nation's advertisers don't include any focus on Hispanics in their marketing strategies...


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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.