To win with small businesses, it is do or die time
by Shannon Kinney
25 Mar 2010
Media companies understand that to help transition their traditional media companies into the future, one of the ways to combat revenue erosion is to target a wider array of advertisers on their Web properties. And, one of the easiest ways to do that is to reach an audience that many traditional media companies haven’t been able to serve due
Shannon Kinney is a senior consultant, project director and social media leader at the AIM Group. She has more than 20 years of experience in key roles at major media companies, including several of the leading dot-coms in the classified advertising industry such as Cars.com, Knight Ridder New Media and Classified Ventures. In addition to leading our social media practice, she’s one of the AIM Group’s leading experts on real estate and automotive advertising, and sales training.