CW to double Web show ads

26 Mar 2010

Up until now TV stations and networks have shied from delivering in their Web programming the high volume of ads now typical of traditional TV shows. CW is changing its thinking on this, planning to increase by 200 percent the number of ads that online viewers will sit through while watching CW TV programs online.

The Wall Street Journal posted an article about this - the thinking behind



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.