Post-recession shopping, PriceWaterhouseCoopers

26 Mar 2010

In "The New Consumer Behavior Paradigm: Permanent or Fleeting?" PriceWaterhouseCoopers gives us a look at the world of U.S. shopping after the current recession. The report also gives publishers and broadcasters several tips about who and how to target as prospective advertisers and audience.

Perhaps the most important point that was made throughout the study was that Baby Boomers, unlik



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.