Where agents, brokers will spend ad dollars, HomeGain reports

29 Mar 2010

A recent survey by online real estate marketer HomeGain revealed what real estate agents and brokers see as their best marketing tools and tactics. Number one for results were referrals, with a score of 8.7 out of 10 for effectiveness in bringing in new clients. Featured listings came in second, with a score of 4.8, followed closely by e-mai



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Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.