Automotive customer service via social
by Sharon Hill
30 Mar 2010
According to a recent article on Freep.com, the online home of the Detroit Free Press, General Motors is doubling its social media efforts beginning in April, by adding new staff and automating more of the social process. The automaker hopes to reach more customers or customer prospects, primarily through Facebook and Twitter. While the intent may yield new sales, the primary point is to resolv
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.