Log-in page Yahoo ads big GM win
21 Jul 2010Yahoo's core mission is to drive engagement via four key elements: video, social, mobile and local. That was part of the message delivered by CEO Carol Bartz on the Q210 earnings call. Highlighted were several acquisitions and a big success in the world of automotive advertising. Yahoo's log-in page, ad-free up until now, recently debuted interactive vehicle ads from Chevrolet. According to Bart
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.