PointRoll, Oddcast add augmented reality to banner ads

22 Jul 2010
Gannett-owned rich-media advertising company PointRoll and interactive-marketing company Oddcast have teamed to introduce augmented-reality marketing to online banner advertising. Augmented-reality marketing allows users/readers/consumers to interact with products or brand images. For example, to promote the latest "Shrek" film, Oddcast created a tool that allows site visitors  to "Shr


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Mark Whittaker

Mark Whittaker joined the AIM Group as sales director in March 2009. His career in newspapers spans 30 years as a reporter, editor and online manager. He spent seven years as online managing editor and online director for PittsburghLive.com and the Tribune-Review Publishing Co. in Pittsburgh, and later worked as interactive media director for Beaver Newspapers Inc. in suburban Pittsburgh. At Beaver Newspapers, he was responsible for day-to-day advertising, design and operation of the company’s Web sites, supervising a staff of eight. At Tribune-Review, he oversaw about 20 Web sites, including ad sales, coordination between the Web sites and affiliated newspapers, and negotiating partnership agreements. He is based near Pittsburgh.