PointRoll, Oddcast add augmented reality to banner ads
22 Jul 2010
Gannett-owned rich-media advertising company PointRoll and interactive-marketing company Oddcast have teamed to introduce augmented-reality marketing to online banner advertising.
Augmented-reality marketing allows users/readers/consumers to interact with products or brand images. For example, to promote the latest "Shrek" film, Oddcast created a tool that allows site visitors to "Shr