What dealers learned at IDS10, how media can benefit
by Sharon Hill
09 Sep 2010As I listened to all the speakers at the Innovative Dealer Summit of the Colorado Automotive Dealers Association yesterday, I was struck by four things:
- That many of the lessons taught were applicable to any industry, including traditional media;
- That a very high percentage of speakers were vendors and for the most part did excellent jobs of offering expertise rather than p
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Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.