Superpages helps sell cars, auto services; YPs grow digital
20 Sep 2010Newspaper publishers, the days of "selling against" the Yellow Pages aren't long gone. They've just moved to the world of digital, what BIA / Kelsey has predicted as the source of 39 percent of YP / directory revenue by 2014. Auto listing publishers need to worry that consumer fingers will be doing the walking - along
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.