U.K. online classified spend to hit £840 million
by Steve Shipside
30 Sep 2010Research company Enders Analysis calculates that the U.K. ad spend on classifieds will reach £850 million by 2014 as part of a growing online advertising market. Enders Analysis predicts online advertising will enjoy 8 percent growth over that period, reaching £5.1 billion ($8.1 billion) and taking 33 percent of the total share of advertising. Of that search is expected to retain the lion's sha
Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.