Baby boomer traffic? Car dealers want you!
by Sharon Hill
05 Oct 2010Although traditional media struggles to convert to multimedia and lure a younger geographic, there just might be gold in them thar boomer visitors. For, AARP Media Sales just announced,based on research of J.D. Power & Associates, the details on who is buying new vehicles in the U.S. Surprise: it's the boomers and seniors, overwhelmingly. The research of more than 41,000 consumers showed tha
Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.