U.K. online adspend back in double digit growth

05 Oct 2010
U.K. online advertising spend rose by 10 per cent in the first half of 2010 reaching nearly £2 billion and seeing online advertising take a record share of 24.3 percent of the total advertising spend across all media. The figures from the Internet Advertising Bureau saw healthy rises in both display and classified onine. Classified ads online rose by 11.4 percent to £379 million which represents


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Steve Shipside

Steve Shipside has been a technology and business journalist since 1990. He has written for numerous daily newspapers (Guardian, Times, Telegraph etc.), websites (including the BBC), and TV (he was a presenter for the Blue Chip business program on Sky TV). Over the years he has written just about everything from celebrity chef interviews for Healthy Eating magazine to Spice Girls profiles for French fashion magazine Citizen K. His specialty, however, is communications and marketing, which is a subject that he covered extensively for Wired as well as trade titles Campaign, Ads International, and Revolution. He has also published books on e-marketing (Capstone), presentations (Dorling Kindersley), communicating effectively (DK), and CVs (Dummies guides). He is based in Paris and London and writes news, features, and analysis on the U.K. and French markets for the AIM Group, as well as training French newspaper journalists in the dark arts of social media.