Auto ad dollars suffer most at The New York Times Co.

19 Oct 2010
During the third quarter of 2010 print advertising revenue at The New York Times Company decreased 5.8 percent from the prior year, while digital ad dollars went up 14.6 percent. Circulation revenues dropped 4.8 percent. Company overall revenue drop was 2.7 percent from Q209. Classified advertising dropped 9.6 percent, with a slight YOY improvement in recruitment - it was up .3 percent. Automotiv


Access the full article now

If you are a current client please log in below.

Share

Sharon Hill

Sharon Hill has been a senior writer / analyst with the AIM Group since 2004, except for a two-year time-out to serve as sales and marketing manager for Suburban Newspapers of America. She worked at newspapers in California, the Carolinas and Indiana as a classified advertising sales supervisor and manager, and in newspaper circulation in Alaska. At the SNA, she was responsible for bringing in new members; lining up exhibitors, and helping develop programs for the classified conference and the classified alliance. She is also co-author of “Implementing and Managing Telework: A Guide for those who make it Happen” (Praeger Press) and a prolific blogger and social media user. She is based in Phoenix.